Microsoft employee Scott Barnes writes that he thinks "Apple has taught Microsoft a valuable lesson in the past (three) years" about design.
"Industrial Design is fast becoming the differentiator in today's technology markets; it's not just about the magic of software it's also about how the software experience is presented outside the binary owned domain. Everything from the packaging through to the device it's housed in all play a collective role. Short change one component to this formula, the rest can suffer."
" The point is this; we have become used to judging "new" from how it looks not so much how it acts. If we see a new product come out that's based off the old, it's main focus is on how it looks and less what it does new - that comes later and is of equal importance. ...
We are a company that has had a lot of engineering culture ingrained into our DNA - yet in the past 3-4 years I've seen the design discussion change from being this quiet blip on the radar to being a more focal point in discussion."
Scott Barnes
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